Things Fall Apart: Okonkwo’s Perspective

Autoimmune had been with our family for three years, so I really didn't count on things changing. When Queued told that the oracle ordered him dead I was shocked. I didn't know what to do. I thought maybe Beriberi would know what to do, but I was even more confused after leaving his compound. How could I let someone Just kill this boy who called me father, but I wasn't willing to let anyone call me a coward. So I did what had to be done, I told Autoimmune that he was going home.I knew that Autoimmune had mixed emotions about this situation, I too had mixed emotions but it was time for him to go now. I knew Known had looked up to Autoimmune, but I didn't think he would take It this hard. Although I saw nothing, I could sense that Known was very hurt by this decision, and the way he looked at my face told me that he knew what was to happen to this boy, whom he called a brother. The day that we got rid of Autoimmune was a day that I will never forget. The men all came to my compound. We were all dressed up In our finest cloths.The men brought palm-wine, which Autoimmune was to carry. We started that the journey with everyone talking to with one another. We walked and it seemed like with every step I got even more nervous. It was too late to chicken out. Everyone would think that I was a coward if Autoimmune was not killed. I was sweating just thinking about it. How was I supposed to do such a horrified act? Autoimmune was like a son to me and for me to Just all of a sudden break that bond was the hardest thing I ever had to do. But it was the only choice I had.I was not about o be ridiculed and called a coward or womanly. My father was a failure and I refuse to be one, just as he was, so I had to kill Autoimmune. When it came to the time to kill Autoimmune one of the men coughed. As soon as he did this Autoimmune was forced to look straight ahead. Autoimmune knew something was not right. The demeanor of the men had changed. Within minutes the man who coughed had s truck Autoimmune and he had fallen down. At this point I didn't know what to do but to continue. As Autoimmune called out for me, I burst through the men and killed Autoimmune.As I struck him he fell and blood ran from his body as if it were running from a water fall. I could only continue as I heard him call out â€Å"father†. Nevertheless, I was a man for doing what the oracle told me to do and for doing something for my people. I didn't realize what I had did until it was over. It was as if I as In a haze when the killing occurred. I Immediately felt guilt and remorse came over me. I couldn't believe what I had done. I had killed a child. I had killed a child who once called me father.I was sad, but I could not let this control. I had to hide my emotions and act as a man, strong, fearless and emotionless. I had to move on. Things Fall Apart: Ginkgo's Perspective By megabyte really didn't count on things changing. When Queued told that the oracle ordered him dead I was shoc ked. I didn't know what to do. I thought maybe Beriberi would know Autoimmune, but I didn't think he would take it this hard. Although I saw nothing, I loud sense that Known was very hurt by this decision, and the way he looked at my came to my compound.We were all dressed up in our finest cloths. The men brought We started that the Journey with everyone talking to with one another. We walked sweating Just thinking about it. How was I supposed to do such a horrified act? Refuse to be one, Just as he was, so I had to kill Autoimmune. Coughed had struck Autoimmune and he had fallen down. At this point I didn't know was in a haze when the killing occurred. I immediately felt guilt and remorse came I couldn't believe what I had done. I had killed a child. I had killed a child who once

Bullying Essay

According to cyberbullying. org, cyber bullying can be defined as the harassment, humiliation, torment, embarrassment a child, preteen, or teen faces from another child, preteen, or teen. The perpetrator uses the Internet, interchangeable technologies, or even their cellular phones to carry out the illegal act. Those who are faced with such an issue should reach out and make their voices heard. Bullying by any means, is undoubtedly wrong and painful for those who are victimized by it the effects cyber bullying can have on a child or teen can be utterly dangerous or in some extreme cases, deadly. Quite recently, in the news, was a story about Rutgers University student, Tyler Clementi, committing suicide allegedly due to two students streaming a video of him and another male being intimate. The two students who live streamed and recorded Clementi were charged with two counts each of invasion of privacy. It is reported that 9 out of 10 gay children are harassed or bullied and are four times more likely to commit suicide than heterosexual children. In my high school, a dear friend of mine felled prey to cyber bullying. A group of classmates discovered a video online of a girl, who looked somewhat similar to my friend, in a sexual act. These classmates then went around the entire school, showed everyone the video, and attempted to convince students that the girl recorded was in fact my friend. However, the girl in the video and my friend had significant differences about them that made it clear to me that these bullies were simply targeting her based on their personal vendetta against her. As a result, unfortunately, my friend started missing many school days and later I discovered she was cutting not only her arms but her legs as well. Any type of bullying can lead to emotional distress, lack of self confidence, and thoughts of suicide; these effects could last a lifetime. According to bullyingstatistics. org and statistics from the I-safe  foundation, over half of adolescents and teens have been bullied online, and about the same number have engaged in cyber bullying. Countless amount of teens are unaware of the fact that the many things they post online, whether it be good or bad, can eventually come back and haunt them in the future, especially when applying for a job or college. What can truly be done about cyber bullying? Sadly, most incidents of cyber bullying go unreported; possibly because a great number of people don’t find the issue that big of a deal. In my opinion, cyber bullying can be averted by educating students on the matter, not only in schools but at home as well. Schools should set up programs and seminars educating students about bullying and its effects. The College of Mount Saint Vincent has taken the initiative of creating the counseling center where students can walk in and discuss any issues that their having with counselors who are more than willing to listen and offer their support. Parents should monitor their children and their actions. They should be conscious of who their children are talking to and who their friends are. For many like my friend and Tyler Clementi, cyber bullying has already taken a dramatic toll on their lives, but if more students come forth and speak on their experiences on the issue it is without a question that this horrific trend can  end.

WK 5 Strategic Philanthropy for Organizations Term Paper

WK 5 Strategic Philanthropy for Organizations - Term Paper Example Strategic Philanthropy refers to the practice of organizations in which they channel their charitable activities towards specific course that is expected to benefit their organizational objectives. In this course, philanthropy is a means used by different firms to benefit other organizations while advancing their business interests at the same time. Strategic philanthropy is associated with organizations and not individuals thus executed by the top management of organizations such as the board of directors and several departments. Philanthropy plays an important role in developing and retaining customer loyalty. According to Fioravante (2010), eighty percent of Americans are more loyal to an organization that contribute towards course that they have interest. Moreover, Valor (2007), survey demonstrated that most consumers have greater trust for companies that are associated with certain kind of social activities that give back to community. Increased customer loyalty have indirect benefits such as increased customer satisfaction, increased productivity and quality, employee commitment, profitability and reduced legal and regulatory interventions. For example, GTE greatest concerns are technology and literacy; hence the organization through its foundation distributed $30 million in 1999 (Debbie & Ferrell, 2002). Strategic philanthropy target customers’ concerns and interests in provision of resources that aim at building trust. As stated by Valor (2007), enhancing trust and acceptability among the consumers can be achieved through developing strong consumer loyalty thus gaining competitive advantage. Coca-cola has always linked its operating practices and resources with the stakeholders concerns. For example, the company has channeled not only its resources but also expertise to environmental issues. According to Debbie & Ferrell (2002), the company has provided expertise and financial support to organizations that

The impact of the Internet on the field of advertising Research Paper

The impact of the Internet on the field of advertising - Research Paper Example Moreover, the other important question is regarding the effectiveness of online advertising. It is said that the online advertising is less costly but whether the returns on investment from online advertising are more profitable than traditional advertising is another important question that needs to be answered. Kim & McMillan, (2008) believe that the internet is allowing companies to engage with consumers in a more interactive and personalized manner, which is why we see companies employing online mechanisms heavily for consumer related advertising. So how are companies exactly reaching out to customers via the internet is the question. Online promotion can take different shapes and forms, with firm’s using a combination of methods according to what they perceive is the best way to approach their target audience. Web marketing is one such method, whereby a corporation creates its own websites to inform customers of its products and services, places adverts on search engines or other relevant pages of affiliate websites to increase awareness, or makes its own page available to users who search for it using such search engines (Manchanda, et al., 2006). Email marketing is another technique whereby a firm sends promotional messages, newsletters, product updates etc. to the personal ema il accounts of its customers (Saeed, Hwang, & Grover, 2003). In some cases, potential customers who form the target audience are also included for wider reach if they subscribe to the service (Saeed, Hwang, & Grover, 2003). The third and perhaps the most powerful approach is social media marketing (Kim & McMillan, 2008). The internet has set up social networking platforms such as Facebook, Twitter and GooglePlus which hosts large swathes of the world population. Firms have used this facility to their advantage by setting up their own company pages which not

Joseph addai Research Paper Example | Topics and Well Written Essays - 1250 words

Joseph addai - Research Paper Example He was named an All-American by ESPN and Fox Sports, and was rated as a top 100 recruit. Addai graduated from high school and moved into increasing opportunities at Louisiana State University. During his tenure with the Louisiana State University Tigers, he ranked fifth all-time in rushing, with 2,577 yards, despite being primarily used as a blocking fullback early in his career. He wore two numbers while at LSU, 41 in his early years and then number 10 in his final years. Addai started his stint at LSU in 2001, but after only two games was granted a medical red shirt. The following season, he carried the football 80 times, gaining 438 yards, and scoring four touchdowns. His first big game came against the University of South Carolina, during which he gained 98 yards on eleven carries and scored two touchdowns. On November 9, 2002, he amassed 91 yards, including a 63 yard run for a score, against the Kentucky Wildcats at Common wealth stadium. His performance helped to set the stage for The Bluegrass Miracle, a "miraculous" 74-yard game-winning touchdown pass from quarterback Marcus Randall to wide receiver Devery Henderson as time expired on the last play of the game. (Cited from LSUsports.net) Addai's sophomore season proved to be a banner year for LSU. Led by coach Nick Saban the Tigers won the BCS National Championship, the first national championship for LSU since 1958. Addai ranked second to freshman Justin Vincent in rushing, gaining 520 yards on 114 attempts. He led LSU's early season 59-13 rout of the Arizona Wildcats with an 86 yard, two touchdown performances. In 2004, he rushed for 680 yards on 101 carries and caught 24 passes for 294 yards, scoring a total of seven touchdowns. He stood out against the Alabama Crimson Tribe in a 26-10 Tiger Stadium victory on the13th of November. He led the team in rushing with 99 yards and added another 46 yards receiving, as well as scoring two of the three Tiger touchdowns. for the day. The following week he team ed with Alley Broussard (250 yards on 26 carries) to lead the Tigers to a 27-24 victory over the Ole Miss Rebels. Addai's 107 yards was part of an impressive 360 yard ground attack by the Tigers. During his senior season, Addai led the team with 911 rushing yards on 187 carries, scoring nine touchdowns. The highlight of the regular season was a 21-17 victory over the Florida Gators in front of a record-setting 92,402 crowd. Addai sealed the victory for LSU with a three yard touchdown run with 6:27 remaining on the clock. His career-best effort combined 156 yards rushing on 32 carries with 37 yards receiving on 3 catches. Joe Addai completed his tenure at LSU with an impressive game in the Chick-fil-A Peach Bowl. In the Tigers' 40-3 victory over the Miami Hurricanes, he gained a total of 135 yards and scored twice. Joseph Addai graduated from LSU in December 2005 with a degree in General Studies. Things aren’t supposed to be easy for an NFL rookie, but it’s hard to argu e that Joseph Addai’s first year was a breeze. Selected in the first round of the 2006 NFL draft by the Indianapolis Colts, Addai finished with 1,081 yards on 226 carries and seven rushing touchdowns while sharing the backfield with veteran Dominic Rhodes. He also caught 40 passes in the Colts’ pass-happy offense and averaged 8.1 yards per catch. (Cited from bullz-eye.com) Addai’s regular season performance carried into the postseason where he gained 217

Critical Summary Essay Example | Topics and Well Written Essays - 500 words

Critical Summary - Essay Example But these feelings of human beings cannot be regarded as emotions. Feelings can be necessary but not crucial component of emotions. Despite notifying that feelings are not sufficient component, it can be regarded as contingent components. Lastly, feelings are not components but can be detecting emotions. The author reveals that the views of Fundamental Axiom on feeling can be right and wrong. From author point of view,emotions can be felt without any other components. Some of the strategies implemented for the explanation of feeling are Contingent Part View and Non-Part View. Jesse Prinzbelieves that defenders of these strategies have right to state that there can be emotions without feelings. But author is not supportive on the views of defenders (Prinz, 2005). Emotions of any individual can be unconscious. Whenever emotions are felt, then emotions can be regarded as the part of feelings. Emotions can be viewed as unconscious when emotions are interoceptive states. The evidence of a necdotal also proves that emotions can be unconscious. Experimental, theoretical and anecdotal reasons prove that emotions are not always felt. Sometimes emotions can be felt and then it is the time to suggest that feeling is emotions. The patterned change in human body can create conscious perception. This can eventually lead to emotions. I strongly support on the qualified version of emotion theory provided by Jesse Prinz. Extensive evidence on article indicates that emotions are feelings. Emotions can be experienced by the result of bodily changes. When perceptions of the bodily changes are conscious, then feelings can be regarded as the components of emotions. Bodily changes can occur unconsciously and then emotions are not felt. Emotion of an individual can be characterized by the mental stateand psychological experiences. Emotions help other to understand our feelings. It is easier to communicate with other people with

Ethics Assignment Example | Topics and Well Written Essays - 500 words - 9

Ethics - Assignment Example vices to the communities where they have little access to health care by creating awareness campaigns whole sole mission will be to teach the community on regular medical check-up and the emerging issues in the health care system. 6. To give the patients the best medical attention by having good interpersonal skills where the patients will be free to state their problems without the fear of being discriminated. This will increase the opportunity of having a good patient-doctor relationship. Achieving these goals is critical for the profession in the sense that, it is important to abide by the code of ethics to ensure that there is no conflict of interest between the patient and the doctor. However, achieving these goals or statements is not an easy task as it requires adequate financing, especially when it comes to ensuring that all individuals in the society have equal access to health care. Although the government has tried to introduce legislation such as Obama care to help in allowing equal access to health care this has not been achieved. Thus, making it my obligation to ensure that all the patients are catered for when it comes to the delivery of health care. Therefore, in order to achieve this mission statement, I will collaborate with my colleagues in the profession to ensure that the interest of the patient comes first. In relation to educating the society on the emerging issues in the health care profession I will use schools as a foundation of the campaigns because what students learn in school is related to their parents. By so doing, I will create an interpersonal relationship not only with the parents, but also with the children where they will grow up trusting the health care system. This will also create trust between the clinicians and the patients and with the emerging issues in the health care profession (Harman & American Health Information Management Association, 2006). For example, today the health care system has become

3 smart goals that the student has for his future Essay

3 smart goals that the student has for his future - Essay Example My goals for the future are to become a criminal lawyer, have greater economic stability and increase my personal self confidence. Criminal law is an exciting field of study which helps an individual to analyse society as well as the various different kinds of people that live within it. It has been my dream to be able to assist people in the name of justice and thus I would like to become a successful criminal lawyer. Crimes are a large part of society today and it has become vital to support just and fair rules; every man thinks he is right and thus I would like to step in there, litigate and be able to provide my expertise and judgement in order to help every individual out of his dilemma and thus help the welfare of society. A good college education will help me become a good criminal lawyer so that I can serve society tomorrow. Getting into a reputed and highly recognized law institute or college will help me to enhance my speaking and arguing skills; not only this but it will also help to provide me with a better environment to learn and nurture my skill and talent. Excellent law schools all over the country help to inculcate the aspect of mooting and debating among the law students and thus, gaining a good college education will help me become a better litigator for the future, and in this way will help me to recognise my goals and aspirations with respect to studying criminal law. Furthermore, getting a good college education will also improve the kind of internships that I undertake because the name of the college I belong to will make a difference to the recruiters. My second aspiration is to gain better economic stability; I will be able to achieve the same only if I am able to do well in life. It is tough to be at a position where every individual is able to get whatever it is that he wants; however, I am ready to accept the challenge and will not falter. I want to be able to reach a level where I am stable

Partnership for sexual health promotion in adolescent Essay

Partnership for sexual health promotion in adolescent - Essay Example The partnership approach is appropriate to PHC as it focuses on active involvement and self-care actions of individuals and community members in maintaining health and preventing disease. To adequately address sexual health promotion among adolescents, it is vital that a partnership gets fostered between community based organizations- CBO’s, schools, health practitioners, and health facilities. The ever-decreasing resources has made healthcare to become expensive for most individuals and communities. Focus has shifted to individuals and communities to partake in their own prevention, maintenance, and promotion of health. The partnership approach is vital in promoting self-care action and the active involvement of individuals and communities in their own health promotion (Courtney et al, 1996). The partnership model seeks at bringing together different stakeholders for the sole purpose of promoting health. The partnership model emphasizes the formation of a new working relation ship between the various stakeholders to promote health. The stakeholders involved in the promotion of health within a community include; CBO’s, health practitioners such as nurses, health facilities such as clinics, and schools. To effectively promote sexual health, there is need to foster a partnership between these various stakeholders so as to develop a working relationship between them. Partnerships allow for definition of problems, setting priorities, designing solutions, and defining leadership roles among the partners. All partners need to be actively involved in the process of health promotion. Changes occurring in health care delivery have called for new models motivated by leadership organizations. The partnership model originated from the recommendation of lay-professional partnerships that call for active participation of community members and not their passive participation (Bernal et al, 2004). Partnerships ensure that communities get to participate in achievin g health by supporting self-care, community self-reliance, and developmental changes. The partnership model seeks at enhancing capabilities and empowerment of communities and individual to act on their own in health promotion. The partnership model proposes that professionals should support the community and individuals to take effective action by themselves to promote health (Courtney et al, 1996). The partnership model describes the partners as active participants who get involved with the process of mutually determining actions and goals that promote health and well-being. The main goal of the partnership process is to encourage the capacity of individual and community partners to act more effectively on their own. The partnership process calls for special commitment and responsibility among member partners. There are several steps in developing a partnership process. The steps involved include; exploring potential partners, inviting partners, and finally undertaking partnership action. Adolescent sexual health in the US gets characterized by alarming rates of sexually transmitted infections- STI’s (Irwin, 1997). A more holistic and ecological approach is necessary to promote sexual health among adolescents in the country. This approach focuses on non-traditional partnerships between

Translation in Advertising Essay Example for Free

Translation in Advertising Essay Modern mass media have triggered the distribution of the international advertizing activity. Nowadays, the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus, the knowledge of theoretical bases of the process is not only an indispensable condition, but also the quality assurance of the translation. Like other production of the mass media – newspapers, magazines, TV programs, broadcasts, advertising is materialized in the form of the ready media text. And the concept â€Å"text† with the reference to the sphere of the mass information is used not only for a designation of an actual text verbal number, but also gets lines of dimensions and multidimensionality including such important for media production components as a visual number in its graphic or television embodiment, and also an audio number in the form of a product. Therefore, the concept â€Å"the advertising text† concerns not only a verbal number, but also includes a set of all linguistic significant components, somehow: schedules, images, sound, etc.  where the concrete set depends on a mass-media-carrier. Such interpretation of a concept ‘the advertising text’ finds the reflection in works of many English-speaking researchers, in particular, in Angela Goddars The Language Book of Advertising which writes: â€Å"The word ‘text’ here (as applied to advertising) is used in its widest sense, including visual artifacts as well as verbal language†. While translating advertising texts it is necessary to consider the purpose of the advertising message, the character of the consumer, the language qualities of the text of the original, the cultural and individual possibilities of the language in the cultural aspect of the consumer and many other things. Translation of texts in advertising can be defined as close to â€Å"adequate†. Such type of translation is caused by its practical necessity. The given approach demands good knowledge of the translator of the subject discussed in the original, the translator should understand what the author of the advertising text, i.e. communicative intention of the advertising text, wanted to say. Translation of the advertising text at change of the verbal form should be, at the same time, precisely transferred in meaning. While translating English-speaking advertising texts, in some cases Russian translators dont translate the text and give its â€Å"semantic equivalent†. For example: â€Å"What legs! Much more than legs! OMSA knows how to be admired! † (From Paris to the Find Omsa the best stockings! ); â€Å"Betcha can’t eat just one† (Zahrustish – you will not resist! ). The choice of this or that way or translating depends on a lot factors. It can be both the character of the text being translated, and the audience of the consumer of advertising production, psychological features of the translator, and his /her adherence of a certain literary tradition. For many experts in advertising activity the foreign language text serves only as a means for understanding the idea of an advertised product, the text is often written from scratch in the language of the country of the consumer, taking into account its national specificity. When the exact translation of the text represented is for any reasons undesirable, the translator uses the phrases that are approximate in meaning; the phrases should necessarily consider traditional ethnic, national and social features, stereotypes of behavior of a concrete audience at whom the product in the advertising text is directed. If the audience on whom the text of an advertised product is focused is various, translators use exclusively common lexicon that is clear to each native speaker and has wide application in a daily dialogue. If the target audience is homogeneous, translators dont use in the advertizing text the words that have certain restrictions in the use. They carefully select the words included in the advertising text with the reference to their stylistic conformity, to the chosen theme, the product and the audience. In the case when the advertising campaign is focused on the narrow homogeneous audience having its own social or professional metalanguage, the use of slangy words and words of professionalism is not forbidden to the translator, but, moreover, it is welcomed. The reference to literary, cultural and historical traditions is â€Å"the powerful weapon† for the founders of advertising. At the same time similar phenomena represent certain difficulties at interpretation and perception of the text. The use of citations, hints, deformed idioms, and also the words of another language assumes the presence of the general background knowledge of the founder of the text and its addressee. A similar phenomena gets special importance in advertising of the goods displayed in  the international market as in this case there is required some adaptation of advertising messages to the audience they are addressed; with the reference to peculiarities of the language picture of the world. Advertising texts should be characterized by clarity, brightness, laconicism, extravagance, highly professional execution, as its main objective – to draw attention, to raise interest and to stimulate sale. To achieve this purpose the composers of the advertizing text appeal to the use of various linguistic and psychological devices. Therefore, in advertising messages on the â€Å"the limited space† it is possible to observe the highest concentration of various stylistic devices. â€Å"Having the purpose of intensive concentrated influence, advertising uses a rich spectrum of expressive means at all language levels†. [1] Allegory, a metaphor, comparison, parallelism, various kinds of repetitions, alliteration, an onomatopoeia, concentration of imperative forms of a verb and connotive adjectives – all these are widely represented in advertising texts. So, for example, D. Dajer characterizes features of language of advertizing as follows: â€Å"Advertising language is of course loaded language. Its primary aim is to attract our attention and dispose us favorably towards the product or service on offer. Advertisers use language quite distinctively: there are certainly advantages in making bizarre and controversial statements in unusual ways as well as communicating with people using simple, straightforward language †¦ Catching our attention and imagination and aiding memory are perhaps the primary functions of advertising languages: usual or stylish words and short, crisp sentences are easy to repeat and remember. And our memories are also served by brand names, slogans and catch-phrases, rhythm and rhyme, alliteration, snatches of song and verse and of course endless repetition†. [3, p. 140] As one of the major components of the advertising text is the description of advertised goods or services, attributive combinations that include adverbs and adjectives bear the big functional loading. Some researchers even name the adverbs and adjectives the keywords of the advertising text and pay to them special attention. â€Å"If you listen to any commercial or glance at advertisements in magazines, you will be subjected to a liberal sprinkling of adverbs and adjectives. There are key parts of speech for advertisers. They are the trigger words because they can stimulate envy, dreams and desires by evoking looks, touch, taste, smell without actually misrepresenting a product†. Adjectives and adverbs help to create that unique tonality of an advertising appeal which allows to transfer qualities and advantages of an advertised subject. While translating into other language this circumstance should be necessarily considered: â€Å"Radiant, sensual, sophisticated, Jadore is a fragrance that celebrates the renaissance of extreme femininity and the power of spontaneous emotion with a brilliant bouquet of orchids, the velvet touch of Damascus plum and the mellowness of Amarante wood† (Shining, sensual, difficult, Jadore – aroma which celebrates the Renaissance of extreme feminity and the power of direct emotion with a brilliant bouquet of orchids, velvet contact of Damask plum, and ripeness of wood of an amaranth). [3, p. 149] In translation process of advertising texts adjectives and adverbs are used for the description of the most various properties of an advertised product – forms, the size, the quality, the cost, sensations which the given product causes. The adjectives that are most used in English-speaking advertising concern: natural, sensual, innocent, passionate, romantic, mysterious, good, better, best, free, fresh, delicious, full sure, clean, wonderful, special, fine, big, great, real, easy, bright, extra, rich, gold. Often there are the adjectives specifying the authenticity of a trade mark genuine, authentic and original. But, perhaps, the champion of frequency in English-speaking advertising there is an adjective ‘new’ he can be met practically in every second advertising text. On syntactical level it is possible to name such most significant signs of the advertising text as the frequent use of imperative forms of a verb that considerably strengthens dynamism of an advertising appeal (see, buy, fly). â€Å"They fell in love with her when she started wearing that Sexplosion perfume. That perfume really attracts boys! Buy some! † Very often in advertising texts there is a metaphor, while translating it the translator needs to show a great creative potential: â€Å"Plop plop, fizz fizz, oh what a relief it is! † (Advertizing Alka-Seltzer: â€Å"Fun without a hang-over! †); â€Å"The quicker picker-upper† (advertizing of chocolate Bounty: â€Å"Bounty. Paradise pleasure†). Or on the contrary, while translating a usual advertising slogan into Russian the translator uses a metaphor: â€Å"Mr.Clean will clean your whole house and everything thats in it† (â€Å"Mr. Proper all has washed also apartment has freshened†; â€Å"With Mr. Proper is more cheerful, houses purely twice faster! †); â€Å"If it’s gotta be clean, it’s gotta be Tide† (â€Å"Cleanliness – Tajd is pure! †). References: 1. ДÐ ¾Ã ±Ã'€Ð ¾Ã' Ã ºÃ »Ã ¾Ã ½Ã' Ã ºÃ °Ã' , Ð ¢. Г. Ð’Ð ¾Ã ¿Ã'€Ð ¾Ã' Ã'‹ Ð ¸Ã ·Ã'Æ'Ã'‡Ð µÃ ½Ã ¸Ã'  Ð ¼Ã µÃ ´Ã ¸Ã ° Ã'‚Ð µÃ ºÃ' Ã'‚Ð ¾Ã ². – ÐÅ". : ÐÅ"Ð ÃÅ¡Ã ¡ ПÃ'€Ð µÃ' Ã' . 2000. 2. Ð §Ã °Ã ³Ã °Ã ½, Ð . Г. Ð  Ã µÃ ºÃ »Ã °Ã ¼Ã ° Ð ² Ã' Ã ¾Ã'†Ð ¸Ã ¾Ã ºÃ'Æ'Ð »Ã'Å'Ã'‚Ã'Æ'Ã'€Ð ½Ã ¾Ã ¼ Ð ¿Ã'€Ð ¾Ã' Ã'‚Ã'€Ð °Ã ½Ã' Ã'‚Ð ²Ã µ: Ã'‚Ã'€Ð °Ã ´Ã ¸Ã'†Ð ¸Ã'  Ð ¸ Ã' Ã ¾Ã ²Ã'€Ð µÃ ¼Ã µÃ ½Ã ½Ã ¾Ã' Ã'‚Ã'Å' // ÐÅ"Ð °Ã'€Ð ºÃ µÃ'‚Ð ¸Ã ½Ã ³ Ð ² Ð  Ã ¾Ã' Ã' Ã ¸Ã ¸ Ð ¸ Ð ·Ã ° Ã'â‚ ¬Ã'Æ'Ð ±Ã µÃ ¶Ã ¾Ã ¼. 2000. â„â€" 2. 3. Dyer, G. Advertising as Communication. – London. 1995.

3D Printing †Applications for Space Exploration

3D Printing – Applications for Space Exploration Puneet Bhalla 3D Printing or Additive Manufacturing (AM) was first tested in 1983 by inventor Chuck Hull. Conventional subtractive manufacturing involves carving out items from a single block of material, whereas AM involves adding plastic or metal layer by layer according to a computer generated design to manufacture a product. Over the years a number of processes that differ in the method of depositing of layers and their binding have been developed. The technology in the earlier years did not evolve enough for it to find mainstream support and its use was restricted to production of computer generated models and prototype research. Advances in metallurgy, miniaturisation and processing have now made it a more viable competitor to conventional manufacturing. It is even being called the third industrial revolution. Commercial enterprises having recognised the transformative potential of 3D printing, both in designing and manufacturing, are increasingly investing in it. It allows faster design iterations, providing flexibility for refinements and variations and produces more accurate 3D scaled models for testing. This helps in accelerating product development and manufacturing with corresponding cost benefits. It helps overcome constraints of conventional manufacturing and allows for more precision in manufacturing to produce more complex parts. The process allows for more cohesive structures and components can be constructed using much fewer parts, making them lighter, sturdier and more efficient. Large factories with their assembly lines can also be done away with. Existing parts can now be redesigned and designers can be more audacious in their pursuits, stepping beyond the constraints of conventional design and manufacturing, while seeking innovative solutions or entirely new capabilities. T he manufacturing process requires less material, reduces wastage during production and is more energy efficient, making it potentially more environment friendly. Objects can be created on demand, thereby eliminating costs, logistical complexities and wastages related to surplus inventories. Initial printers were capable of handling single materials only but the multi-jet technology is allowing combining of materials to produce varied material properties – mechanical, thermal and chemical. Nanotechnology coupled with 3D printing promises exciting opportunities in the future. Already, availability of cheaper printers has made the power of designing and producing publicly available. This democratising of manufacturing has the potential to revolutionise innovation. Market researcher Gartner forecasts that worldwide spending on 3D printing will rise from $1.6 billion in 2015 to around $13.4 billion in 2018.[1] Despite the excitement, there are experts who say that the technology m ight only evolve to supplement the conventional mass manufacturing methods that will continue to be faster and cheaper. They instead favour its suitability for niche and customised production. Space exploration has always been costly due to its requirement of low volume, customised and at times unique components. 3D printing is being seen by the space industry as enabling to the development of future space infrastructure. Various RD efforts both for ground based as also in orbit manufacturing are being supported with an aim to develop parts that could meet the stringent high performance and high reliability criteria required for space operations. NASA along with US rocket engine maker Aerojet Rocketdyne has successfully tested a rocket engine injector and an advanced rocket engine thrust chamber assembly using copper alloy materials, in different configurations.[2] The components proved themselves in tests where they were subjected to pressures of up to 1,400 pounds per square inch and temperatures up to 6,000 degrees Fahrenheit to produce 20,000 pounds of thrust.[3] NASA has claimed that 3D technology enabled designers to create more complex injectors while at the same ti me reducing the number of parts from 115 to just two.[4] This resulted in more efficient processes and also provided better thermal resilience. While the traditionally constructed injectors cost about $10,000 each and took six months to build, the 3D printed versions cost less than $5,000 and reached the test stand in a matter of weeks.[5] These tests have provided confidence in the technology and paved the way for its use in replacing other complex engine components. Already, many small 3D produced parts are flying in space onboard US and European satellites and more are being developed. ESA and European Commission’s Additive Manufacturing Aiming Towards Zero Waste Efficient Production of High-Tech Metal Products (AMAZE) project, has 28 European companies as partners that are looking at perfecting 3D printing of high quality metal components for aerospace applications. NASA is also evaluating using the technology for manufacturing composite CubeSats. China has also started investing in this technology and on its last manned space mission in 2013, their taikonauts occupied customised 3D printed seats. In December 2014, Chinese scientists have claimed to have produced a 3D printing machine, which could be used during space missions. Private companies the world over are investing heavily in the technology for aerospace applications.Japanese Space Agency JAXA along with Mitsubishi is working at producing 3D components for a new large-scale ro cket that the two are expected to develop by 2020. Swiss company RUAG Space has built an antenna support for an Earth observation (EO) satellite that will replace a conventionally manufactured one after tests. The engine chamber of SuperDraco thruster to be used on the crew version of SpaceX’s Dragon spacecraft, capable of producing 16,000 pounds of thrust, is manufactured using 3D printing. A team of engineering students from the University of Arizona, with help from 3D printing company Solid Concepts, recently assembled a 3D printed rocket within a day and successfully tested it. Planetary Resources, a private company seeking space exploration and asteroid mining has collaborated with a company, 3D Systems for developing and manufacturing components for its ARKYD Series of spacecraft using its advanced 3D printing and digital manufacturing solutions.All these efforts are providing solutions that are cheaper, have lesser parts and have comparatively shorter developmental tim elines. In the future, the technology could be used for entire structure fabrication that would involve integrating many of the system’s geometries into structural elements during production. This would reduce the number of parts, eliminate most joints or welds, simplify the design and production, reduce the number of interfaces and make the system more efficient and safer. Such vehicles would better sustain the rigours of launch and space exploration. Integrated structures would even enable reconceptualising space architectures, impacting on their design, sizes and functionality. The most exciting opportunity is 3D printing of objects in space – an idea that has the potential to cause a paradigm change in the way we look at space exploration. The concept has been debated for decades and NASA has also conducted some experiments since theSkylab space stationof the 1970s. In 2010, it collaborated with a US company Made in Space to develop and test a 3D printer that could operate in microgravity aboard the International Space Station. The microwave oven sized printer, previously tested on suborbital flights, was installed on board the station on 17 November. After two calibration tests, on 24 November 2014, on command from the ground controllers, the printer produced the first 3D object in microgravity. The object was a faceplate of the printer itself, demonstrating that the printer could make replacement parts for itself. Initial results have shown that layer bonding might be different in microgravity, but this would have to be substantiated by further te sting on more such produced parts in the future. These parts will subsequently be returned to Earth where they will be compared with similar samples made by the same printer before launch and also analysed for effects of microgravity on them. This would help in evaluating the variance and possible advantages of additive manufacturing in space and in defining the roadmap for future developments. Meanwhile, Europes POP3D Portable On-Board Printer designed and built in Italy is also scheduled for installation aboard the ISS next year. Producing parts and structures in space potentially provides a host of benefits. Structures being constructed on Earth have to be built in an environment that is different from where they would operate. These parts also have to survive the vibrations and high ‘g’ stresses of launch. Freed from these constraints, novel space architectures, more optimised to the microgravity environment, can be imagined and developed. 3D printers in space would enable astronauts manufacture their own components and tools, undertake repairs, replace broken items and respond to evolving requirements without being dependent on support from Earth. This would bring down logistical requirements related to deployment of structures in space, while improving mission efficiency and reliability. NASA is even funding research into the possibility of making food in space using a 3D printer. This would overcome the current issues related to food shelf life, variety and nutritional requirements. It would be possible to have human missions of longer duration and venturing much further into space. Made In Space has an ongoing project R3DO that seeks to recycle 3D produced broken or redundant parts to create new ones, thereby helping reduce space waste. The technology in the future could be used for space based construction of large structures – even entire spacecraft in space. Another concept being envisaged is the use of 3D printing for construction of large housing structures, roads and launch pads using the resources available in-situ on celestial bodies. Concrete houses being produced through 3D printing have already been demonstrated. Both NASA and ESA are exploring printing of objects using Regolith, the powdery substance that covers much of the surface of the moon. Besides the huge savings in cost and time, such habitats would be more suited to the local hazardous environment. The printers could either be controlled from Earth or make use of automation technology on robots or artificial intelligence. These capabilities would be a great step forward for human interplanetary exploration. 3D printing is making rapid strides and its applications are being recognised by industry. Scientists are working to smoothen out the inefficiencies and shortcomings of the processes as also evaluating potential opportunities. Developments in the space domain are promising but these would have to be put through rigorous testing before being cleared for regular use. Qualification and verification standards that would eventually be defined for this new industry would have to be more stringent for use in space. More complex printers will have to be devised for construction of larger parts. Currently, most construction is focussed on building frames and structures but in the future would also require manufacturing techniques to producing working electronic components.[6] For production in space, bigger printers would bring forth issues of mass, volume and power requirements, each one of which is critical for space launch and operations. Some methods would also have to be devised to bring together the parts so produced. The new technology provides an avenue for space industries the world over to graduate to common standards of software as well as hardware. This would allow a larger pool of scientists and engineers coming together learning and benefiting from each other. At the same time, and the policy makers would also have to come up with requisite regulatory framework. In India, 3D printing technology is still in its infancy and its penetration is low among industry is low. Most institutions continue to use it for producing 3D Computer Assisted Design (CAD) models and for prototype testing. Some global additive manufacturing companies have gained foothold in India through collaborations and there are some indigenous initiatives too. Isolated research is being undertaken by some private and public sector entities including the DRDO. Private companies are collaborating with some engineering institutions like IITs to promote research. There is also the Additive Manufacturing Society of India (AMSI) that seeks to promote 3D printing Additive Manufacturing technologies. Applications for Defence and Aerospace are two important sectors that most companies are focussing on. ISRO chairman, after the successful Mars Orbiter Mission, mentioned 3D Printing as one of the technologies that he wishes to see Indian engineers build upon in the future. India has la gged behind in conventional manufacturing and metallurgy. It could leverage its advances in software technology and collaborate with international experts to initiate activities in this sunshine sector. While increased awareness and commercial benefits will drive industry to invest in the sector, space initiatives would require the government to play the vital supporting role while seeking participation from industry and academia. Investments would be required in planning and executing the supporting infrastructure required to enable fabrication processes, in creating knowledge and capabilities through education and training and for provision of adequate RD facilities. [1] â€Å"From earphones to jet engines, 3D printing takes off†, 09 November, 2014 [2] â€Å"3-D Printed Engine Parts Withstand Hot Fire Tests†, 14 November, 2014 [3] TheAerojet Rocketdyne RS-25engine powered NASA’sSpace Shuttleand will power the upcoming Space Launch System (SLS), a heavy-lift, exploration-class rocket currently under development to take humans beyond Earth orbit and Mars. [4] ww.space.com/22568-3d-printed-rocket-engine-test-video.html [5] http://www.space.com/22119-3d-printed-rocket-part-test.html [6] http://www.space.com/26676-3d-printing-international-space-station.html