Growth and Development of Characters: Gustad Noble and Elaine Risley Essay

So as to adjust in an ever-evolving society, abounding with generosity and interest, an individual must have the option to adjust to separating environmental factors. The human brain and body must wrestle with upsetting recollections or enchanting shows of life. These considerations are directed through different feelings. Feelings are physical or mental articulations, regularly automatic, identified with sentiments, observations or convictions about components, articles or relations between them, in all actuality or in the creative mind. The development and change of any element can't be legitimately physical, yet in addition mental quality and knowledge. Past experience of any way hues the individual for eventual fate of consistent change. Gustad Noble of Rohinton Mistry’s Such A Long Journey and Elaine Risley of Margaret Atwood’s Cat’s Eye show the example of the â€Å"circle of life†: karma, religion, loved ones. The perusers can picture humble ways of life developing in the wake of abrupt changes. These changes have the characters scrutinizing their ethical heart as their life graphs towards unknown waters. The authors’ translations of these sensible circumstances build a model for the perusers to pass judgment on their ways of life by. Mistry and Atwood utilize artistic gadgets, lingual authority, and smart wit to upgrade the perusing experience for the crowd. The perusers witness the heroes turning out to be better people through misfortune, as they beat unanticipated difficulties. Eastern and Western social orders are so unique from multiple points of view, but then there are a few components that are all inclusive: selling out, adoration, sympathy, family, and companionship. The accentuation of Elaine and Gustad’s battles makes a deception that their catastrophes are the readers’ disasters too. The focal subject of the two books is the need to grasp feelings, particularly misery, and not to run from them and furthermore their alternate points of view of progress and segregation. It portrays that life has a lot of hindrances, yet with diligence and assurance, they can be survived. In the storylines of the two books, fellowship and disloyalty become very obvious and unequivocal. In Cat’s Eye, Elaine Risley permits her body and psyche to be mishandled by her purported â€Å"friends† and to scrutinize her feeling of personality. This prodding by the young ladies, Cordelia, Grace, and Carol, breaks Risley’s confidence and leads her to receive upset propensities, for example, stripping her skin, gnawing her nails, and biting her hair. In the fallout of the scaffold episode, Elaine supports herself and steps forward for opportunity the girls’ torment and torment. Acknowledgment comes slamming down on her, of how she had succumbed to the figment of bogus companionship. Her youth was scarred from all the passionate torment she persevered. Essentially, in Such A Long Journey, Gustad Noble had likewise accepted he had been sold out by his dearest companion, Major Jimmy Bilimoria. The Major had sent him an enormous entirety of cash to be stored in the bank, anyway it was cash probably to be utilized to help revolts in East Pakistan in its war exertion. Gustad first idea it would be a chivalrous strategic, the military, however he before long understands the threat he is bringing to his family and profession. Not at all like Elaine, who was sincerely connected to her â€Å"best friends†, Bilimoria’s activities came as an abrupt stun. Jimmy resembled family to the Nobles, the kids regarded and adored him, and gave such a great amount of delight to all. To start with, he withdrew without a farewell and afterward left the Noble family into a snare of trickiness. Gaustad has his doubts, however considers this to be a trial of dedication to his old companion. His whole family was against it, and generally, so was he. In any case, Gustad would not let his friend’s call go unanswered, yet required a little influence. In the two circumstances, the perusers need to connect and help, and cause the trial to appear to be less entangled, however the two characters are sincerely appended to their companions. With regards to whether kinship was of significance, Elaine and Gustad remain on inverse sides. Gustad was the more receptive of the two, in any event, demonstrating admiration to the intellectually insecure Tehmul, while Elaine avoided Cordelia physical, yet was as yet shaken by her past injuries. Gustad doesn't incline toward change as his life in the past is depicted as heaven to him. It is with change, comes issues. He accuses the topic of progress of causing his child not to go to IIT, as his child has changed into an alternate individual from before who doesn't regard him. He likewise accuses the subject of progress for Jimmy’s selling out as Jimmy in the past was viewed as the â€Å"loving brother† yet now, he centers around misdirecting Gustad to pick up his own childish objectives. Gustad’s hesitance to change is additionally underlined by the dark divider which speaks to his life in the past during the war, and by leaving those on his windows he underscores that he needs things to be similarly as how they were in those days. The dark divider is another symbolist component used to speak to change, in spite of the fact that Gustad is sickened by its impactful smell, he doesn’t need the divider to be obliterated as it is simply the wellspring of his disconnection and isolates himself from the remainder of the world. Unexpectedly, with Elaine, change is practically steady all through the novel. Her enduring in the possession of Cordelia, Grace, and Carol have left her scrambling for answers and scrutinizing her feeling of personality. As she develops into a grown-up, her unpleasant recollections of her youth keep on remaining with her. Steady flashbacks help her to remember the past, and how she defeated it. The marble of the cat’s eye is utilized to speak to change, as it resembled a charm that shielded Elaine from her past difficulties. Previously, it was Cordelia who held the high ground in their relationship, however as they became grown-ups, Elaine acknowledged how both their lives finished in totally opposing ways. Since everything didn't go her way from before, everything must be flawless later on, and in this manner steady change. Both Elaine and Gustad investigate the idea of memory and personality, and how experience of the present is shaded by past occasions. Otherworldliness and religion likewise sway the development and improvement, as it plays an essential topic in the lives of Elaine and Gustad. As the world appeared to crash down on him, for example, Roshan’s sickness, Sohab’s demeanor towards going to IIT, Major Jimmy’s issue and his fight with a neighbor, Gustad would consistently go to his petitions to tackle these issues. In Hinduism and Christianity/Catholicism, an individual of unadulterated heart is constantly recognized with favorable luck, and this was shown with both Gustad and Elaine. Elaine can be delineated as a settler from the beginning of her appearance in Toronto, changed genuinely and intellectually. She was raised as a kid, growing up with her sibling Stephen, and was keen on unexpected things in comparison to what â€Å"normal† young ladies might want. Different young ladies utilized Elaine like a lower being, so as to like their below average appearance. The enthusiastic torment Elaine felt was restored with the guide of the Virgin Mary. One can envision the Virgin Mary talking through Elaine as she dismissed Cordelias’ requests, liberating her from her jail of unfair treatment. In like manner, Gaustad and his kusti permitted him also beat the different impediments throughout his life. For instance, his penance to spare an elder’s life left him just with a minor limp, as his companion Major Bilimoria spared him from broad harms. Additionally, as the pressure mounted to its top on Gustad, the perusers can without much of a stretch recognize his Gustad’s mishaps started turning the other way; Roshan recuperating, Sohab returning, and learning of Jimmy’s genuine themes of the cash. One can envision the mass of heavenly creatures, a thought of Gustad himself, lightened these weights. This divider turned into a sanctuary itself, as gave a various mental solace to those to take a gander at it. Gustad would consistently commend the road craftsman who breathed life into this landmark, as it portrayed the otherworldly creatures that the humans venerated to flourish in different parts of life. Confidence is quite often the first thing individuals go to in quite a while of need and very unique in both Elaine and Gustad’s cases. Elaine didn't have faith in any prevalent creatures, until Grace welcomed her to go to chapel. It’s impossible to miss on the grounds that a short time later, as she appeals to Jesus, that she is requesting her supplications are allowed. She envisioned God as somebody who might answer every one of her issues instantly. As a general rule, here and there life doesn’t turn your direction constantly, and Elaine didn't realize that. This might be the reason she changed over into a Catholic and venerated the Virgin Mary. Gustad, in actuality, appears to have been a strict man since his youth. His beloved recollections were fantasizing about securing a manor and fending off mythical serpents with his consecrated kusti. In the current time span of the novel, the perusers learn innumerable individuals made it theirs. The divider had a specific quieting quality about it, and that it is his wake-up routine to implore before he starts whatever else. Albeit both Gustad and Elaine’s considerations upon confidence and religion are very unique, one can say that it was divine intercession that helped them all through the entirety of their difficulties and languishing. Distinction or autonomy can be characterized as the state or nature of being liberated from coercion or from the impact, control, or direction of people, things, or circumstances. Gustad and Elaine feel the need of confinement, and binding themselves in their brains, without communicating internal feelings for a lion's share of the books. The perusers can observer the advancement of Gustad’s character as the novel advances, before a great many issues started to sum. One can just envision the inside torment he feels as Roshan becomes sick, Sohrab challenging his fa

Teaching Philosophy Statement Essay -- Teaching Teachers Education Ess

Showing Philosophy Statement â€Å"A instructor influences time everlasting; he can never tell where his impact stops† (Henry B. Adams). I can’t recollect when I concluded that I needed to turn into an instructor. I didn’t simply get up one morning and contemplate internally I need to be an educator, it just appears that I generally realized that I would instruct. Both of my folks are educators however they really attempted to convince me to go into an alternate calling. Despite the fact that I was cautioned about the drawbacks of being an instructor, I realized I needed to turn into an educator. As a kid one of my preferred games to play was school. I could play school for a considerable length of time whether I was showing my younger siblings or a study hall of plush toys. I feel that I cherished playing school since I regarded my instructors to such an extent. I felt that my Elementary teachers were the sharpest individuals on the planet. I adored professing to be the educators that I turned upward to and respected. As I developed more seasoned I realized that I needed to be a grade teacher since I needed to work with youngsters. I realized that I needed to be a piece of the eagerness that small kids have for school and I needed to sometime have the option to give the information to my students’ yearning to learn. I realized that educating and helping kids would be the most remunerating activity that I would ever have. I need to be an educator since I imagine that I can have any kind of effect in a child’s life. I need to have the option to cause a timid youngster to feel safe in my homeroom. With persistence I can enable a moderate kid to feel keen. I can help dismissed or oppressed youngsters feel unique. The fulfillment of making a miserable or disturbed youngster grin is one of the most significant reasons that have helped me choose to turn into an educator. I... ...’s degree in perusing. I might likewise want to turn out to be broadly confirmed through the National Board for Professional Teaching Standards. I will utilize my over a wide span of time encounters to be the most ideal instructor that I can be. In spite of the fact that late spring excursion and occasions off are acceptable impetuses for me to need to turn into an educator, being a significant figure in a child’s life is the entirety of the motivation that I need. I realize that being an instructor is certainly not a charming occupation yet to me it is the most significant position an individual can fill. I have the need and want to turn into the best instructor that I can be and I am will to work my hardest and give it my best exertion. In the event that I can have a positive effect on the life of in any event one youngster than I will feel that I have achieved my objective. â€Å"What mold does to a square of marble, training is to a human soul† (Joseph Addison). Training Philosophy Statement Essay - Teaching Teachers Education Ess Showing Philosophy Statement â€Å"A educator influences forever; he can never tell where his impact stops† (Henry B. Adams). I can’t recollect when I concluded that I needed to turn into an instructor. I didn’t simply get up one morning and ponder internally I need to be an instructor, it just appears that I generally realized that I would educate. Both of my folks are instructors yet they really attempted to convince me to go into an alternate calling. Despite the fact that I was cautioned about the detriments of being an educator, I realized I needed to turn into an instructor. As a youngster one of my preferred games to play was school. I could play school for quite a long time whether I was showing my younger siblings or a homeroom of plush toys. I imagine that I cherished playing school since I regarded my educators to such an extent. I felt that my Elementary teachers were the most intelligent individuals on the planet. I cherished professing to be the instructors that I turned upward to and appreciated. As I developed more seasoned I realized that I needed to be a grade teacher since I needed to work with kids. I realized that I needed to be a piece of the energy that small kids have for school and I needed to some time or another have the option to give the information to my students’ yearning to learn. I realized that educating and helping youngsters would be the most compensating activity that I would ever have. I need to be an educator since I believe that I can have any kind of effect in a child’s life. I need to have the option to cause a timid youngster to feel safe in my study hall. With persistence I can enable a moderate kid to feel shrewd. I can help disregarded or oppressed kids feel uncommon. The fulfillment of making a despondent or upset youngster grin is one of the most significant reasons that have helped me choose to turn into an instructor. I... ...’s degree in perusing. I might likewise want to turn out to be broadly affirmed through the National Board for Professional Teaching Standards. I will utilize my over a wide span of time encounters to be the most ideal instructor that I can be. Despite the fact that late spring get-away and occasions off are acceptable motivating forces for me to need to turn into an instructor, being a significant figure in a child’s life is the entirety of the motivation that I need. I realize that being an educator is certainly not a breathtaking occupation however to me it is the most significant position an individual can fill. I have the need and want to turn into the best educator that I can be and I am will to work my hardest and give it my best exertion. On the off chance that I can have a positive effect on the life of in any event one kid than I will feel that I have achieved my objective. â€Å"What form does to a square of marble, training is to a human soul† (Joseph Addison).

Council Bluffs

Council Bluffs Council Bluffs, city (1990 pop. 54,315), seat of Pottawattamie co., SW Iowa, on and below bluffs overlooking the Missouri River, opposite Omaha, Nebr.; inc. 1853. It was first settled by whites when the Mormons came in 1846 and dubbed the site Kanesville; when they left in 1852, the settlement was renamed Council Bluffs. An important supply point during the gold rush (1849â€"50), Council Bluffs was made the eastern terminus of the Union Pacific RR in 1863. The city has become an important trade and industrial center for a large agricultural area; casino gambling is also economically important. It has grain elevators, and manufactures include processed foods, metal and wood products, farm equipment, chemicals, and furniture. Among the points of interest in the city are Dodge House, the former home of Gen. G. M. Dodge , founder of the Union Pacific RR; the Lewis and Clark Monument; and the Lincoln Monument, built in honor of Abraham Lincoln's visit to Council Bluffs. Lake Manawa Stat e Park lies within the city limits. The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography

A Comparative Study of Nelson Mandela and Adolf Hitler Essay

A Comparative Study of Nelson Mandela and Adolf Hitler Adolf Hitler and Nelson Mandela are vastly different men, however in many ways through out their lives they both held a huge influence over their countrymen, the politics of their country and inevitably they both shaped the course of history for better or worse. Their fight, was not won without a struggle, but was helped by their masterful oratorical skills and the willingness of their followers to do anything for the cause. Following the First World War Germanys economy began to fail, the German people were disgruntled with their current government and went in search of another leader. They were looking for a man that had the mettle to†¦show more content†¦They were looking for someone to lead them and Hitler has presented himself as their man, a man of the people who would save Germany from decline. As Hitler built up his base of followers through ventures such as the Hitler Youth and his personal army the German people became more and more convinced that he was their s avior. They not only believed in the principles and moral values that he held but much more than this they loved him, they would do anything for him, and later many were called upon to do so. Following Word War One, Germanys previous governing monarch was ousted and replaced with an alien democracy. This however was not to last long, with many people viewing this change of system as responsible for Germanys numerous problems. As soon as Hitler came to power he removed and challenge of a political form , sometimes using force and then further more entrenched himself as dictator of Germany. As he became less and less dependent of the other politicians around him he effectively made all the decisions on Germanys future by himself. Hitler, through the use of his incredible influence on the people of Germany had engaged them to such a stage where they were happy to let Hitler run the country. As history has proved time and time again one man making all the decisions for a country is a ve ry dangerous situation and as you know it was proved once again. Through HitlerShow MoreRelatedA Comparative Study of Nelson Mandela and Adolf Hitler1502 Words   |  7 PagesAdolf Hitler and Nelson Mandela are vastly different men, however in many ways through out their lives they both held a huge influence over their countrymen, the politics of their country and inevitably they both shaped the course of history for better or worse. Their fight, was not won without a struggle, but was helped by their masterful oratorical skills and the willingness of their followers to do anything for the cause. 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Rhetorical Analysis Of Patrick Henrys Speech - 995 Words

Would America be the same country if it was not for our founding fathers and their contribution? Throughout history, our nation has been shaped by people including, Patrick Henry, George Washington, James Madison, Alexander Hamilton and many other key players who fought for our independence and left a legacy behind. Henry for instance, was one of the leading figures of the American Revolution. In his most famous speech, he effectively persuades his opponents and supporters of the revolution to unite and fight for independence by using rhetorical devices and appeals. In the first paragraph of Henrys speech, he does not immediately discredit with the views of his audience but shows a different viewpoint by referencing the bible. He states†¦show more content†¦Are fleets and armies necessary to a work of love and reconciliation? Have we shown ourselves so unwilling to be reconciled, that force must be called in to win back our love? Let us not deceive ourselves, sir. These are the implements of war and subjugation.† (Henry) Instead of appealing to his religious beliefs, he is now transitioning into logistics to show colonists how Britain’s intentions are not noble and do not support the colonist’s wish for freedom. He asks the colonists why it is necessary for the King to have fleets and armies on their land if war was not what they sought. He uses detailed and emotional words such as, â€Å"darken our land† and â€Å"cover our waters† to add to his recurring themes of slavery and imprisonment. After explaining the apparent intentions of the British, Henry continues his speech using emotion and rational debate to appeal to his different audience members. Henry uses the fifth paragraph of his speech to again refute the arguments of his opposition by saying, â€Å"Shall we acquire the means of effectual resistance by lying supine on our backs and hugging the delusive phantom of hope, until our enemies shall have bound us hand and foot? 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Customer Relationship Management Systems Education Essay Free Essays

Sing that the companys concern schemes turn out to be more clients based with the alteration and personalize inspection and repair, the ( IT ) information engineering are make usage of non merely to supply services and merchandises within and concern, but besides to provide end-users of the organisations points for ingestion and services. Specially, the use of IT adjoins as a new facet to relationship selling, recognized as Customer Relationship Management ( CRM ) and at its inside, is about obtaining client, supplying services, cognizing them good, and looks frontward to their demands ( L.Ryals and A. We will write a custom essay sample on Customer Relationship Management Systems Education Essay or any similar topic only for you Order Now Payne.2001 ) . Conventional selling concentrated on the four Ps ( monetary value, topographic point, merchandise and publicity ) for intensifying market portion from side to side addition in the measure of minutess among the purchasers and Sellerss. Although client relationship direction converge on utilizing schemes, tolls and engineering for encouragement the relationship among the marketer and client focussing on increasing gross revenues net incomes, processs, client satisfaction and profitableness. However, to reply the nucleus inquiry I will cover up the undermentioned stairss: The Main CRM Systems Definition of CRM ( Customer Relationship Management ) Advantage and Disadvantages of CRM with illustration And Decision The Main CRM Systems: Finnegan, ( 2007 ) defined CRM system as â€Å" A CRM system is an information system that is used to be after, agenda and command the presales and post-sales activities in an organisations † . CRM comprise all portion of covering with bing and possible clients: Gross saless, selling and service or proficient support etc. sometimes its call ‘back office and front office systems ‘ because they are the border with the client. CRM systems are collected of analytical and operational parts. Operational CRM The bellow diagram ( figure-1 ) are shown based on the three basic parts of the CRM which contains SFA ( gross revenues force mechanization ) Gross saless CRM entail appraisal about telephone gross revenues, web gross revenues, retail shop canvass, and field gross revenues ; CSS ( client service and support ) Service CRM entail client conventional applications related to name Centre informations, web self-service informations, and radio informations ; And EMA ( endeav or selling mechanization ) selling CRM involves run informations, content informations and informations analysis. Definition of Customer Relationship Management ( CRM ) : Harmonizing to nucleus demand and as an indispensable constituent of CRM we should do clear about what dose digital house mean is. Keneth C. Laudon and Jane P. Laudon ( 2007 ) defined digital house as â€Å" A digital house is one where about all of the organisations important concern relationships with clients, providers and employees are digitally enables † . However it is an interior concern process are achieved in the class of digital webs across the whole organisation or linking legion organisations. There are many definitions of CRM have been explicated and illuminate by different writers in different position. Pancucci ( 2002 ) observes that ‘there are a figure of definitions of CRM, even taking the ordinance into the domain of societal scientific discipline where the psychological science, behavior forms of group of people, and socio-economic position are seen as critical use of purchasing finding ‘ . Some are shown bellow: Gronroos, ( 1999 ) defined â€Å" CRM is a direct branch of the selling Concept: he explained as ; CRM is a committedness to at the same time hike client satisfaction and stockholders value by supplying consistent, seamless, high-quality experiences for valued client † . Christopher, Payne and Ballantyne, ( 1991 ) defined CRM as â€Å" it is the integrating of client service quality and selling, which has as its concern the double focal point of acquiring and maintaining client † . Strauss and Frost, ( 2001 ) defined CRM as â€Å" it is a holistic procedure of identifying, pulling, distinguishing and retaining client † . Grtner Group, ( 1999 ) â€Å" CRM is a subject – a doctrine even – that requires concern to recognize and foster their relationship with clients. With CRM, an single client ‘s demands and penchants are available to anyone in the concern working at the client interface, irrespective of channel. Each client is treated as an person in a relationship that feels like one-to-one † . However, thought behind the CRM is set up single association with clients, pleasuring different clients in a different manner based on the information acquired on their front-runners, first picks, and disbursement designs ; activates a concern executes to place, develop, get, and retain progressively profitable and loyal clients by presenting the exact merchandise or service, to the exact clients at the right clip, through the precise channel, and the right cost in the shop planning and supply concatenation functions through concern process mechanization, engineering solution and information ownerships to do the most every client contact. Advantages of Customer Relationship Management ( CRM ) : Customer relationship direction helps the concern houses which have determined to implement CRM scheme can ease with Numberss of following advantages: Construct up client keeping and trueness: Customer trueness can be defined harmonizing to Mcllroy and Barnet ( 2000 ) as â€Å" client ‘s committedness to make concern with a peculiar administration, buying their goods and services repeatedly, and urging the services and merchandises to friends and associated † . Therefore, the nucleus benefits of the client keeping and trueness are construct up long term relationship and steer finally to hike net incomes and gross revenues, doing mind of belonging, in the sentiment of Uncles ( 1994 ) harmonizing to consumer trueness programmes apprehensiveness is willing to introduce on behalf of clients, a feeling that the seller is acquire ready to listen, is caring and concerned and consideration methods. The consequence we can acknowledge as a keeping and trueness is an of import facet for client relationship direction ; harmonizing to Byrom ( 2001 ) there are more than 150 trueness strategies and about 40 million trueness cards in the UK. For illustration Tesco trueness Club-card, introduce 1995 was to offer as â€Å" benefits to regular shoppers whilst assisting the company discover more about its client demands † ( Tesco, 2004 ) . The accomplishment of Tesco Club-card had been successful and celebrated in the food market universe as Smith, ( 2004 ) harmonizing to Club-card accomplishment evaluation â€Å" a 3rd of UK places use the plan † . Improved Customer acquisition Ratess: Customer acquisition is an parlance used to explicate the tactics and systems to pull off client point of view and enquiry typically allocate to the organisations to recite the effectivity of effect to pick of promotional activities through out the client lifecycle. However, client geting rate helps to the organisations with follow up client relationship direction ( CRM ) chance for cross-selling, repetition buying, up-selling and bring forthing advanced gross growing. For illustration Tesco Personal Finance ( TPF ) reached acquisition rates December 2008 for hard currency consideration of around 950m lb and get 6m Tesco Finance Customer histories with successfully followed by client relationship direction. ( Andrew Higginson, 2008 ) Improve Cross Selling and up-selling: Cross selling refers to selling things that are correlated or can be included with the points being sold. And up merchandising is the techniques of offering clients a merchandise in addendum to the merchandise are soon buying. For illustration if they sell digital Mobile, it makes sense to suggest linked merchandises to their client: more long life battery, screen, charger etc. or if they are up sell to their client they can offer about anything in addendum to the points clients are antecedently paying attending. However, it is encourage to client to come once more in the shop with purchasing purpose to clip, and enhance to doing long term relationship as a portion of client relationship direction activity. Hike the contract or Name centre effectivity: Taylor and Bain ( 1999 ) has been defined call Centre as â€Å" it is a dedicated operation with employees focused wholly on client service maps, employees are utilizing telephone and computing machine at the same time, and where call procedure controlled and processed by an automatic distribution system † . There has been consistent recent enlargement in call Centre inspection and repair world-wide, with the call Centre of the modern-day expected to progress into the client entree Centre of the hereafter, and supplying a new economical footing for assorted organisations. The activity and effectivity of a call Centre are deriving client orientation, service precedence, growing of turnover, and contribute wholly on the client service map. For illustration UK largest Mobile networking company o2 has given responsibly to keep client service activity through assorted call Centres such as: Active Business Communication call Centre, Active Digital call Centre, Aerial call Centre and so on ( www.o2.co.uk [ accessed-16/01/10 ] ) . And they are determined to give first-class clients feedback on-behalf of o2 Mobile web to keep good client relation. However, client relationship direction has being bearing a great advantage for encouragement the contract or name centre effectivity with the enterpriser and standard client service. Deliver a individual, knowing position of the client: A watercourse advantages for a company conveying out by following client relationship direction system are placing and aim the greatest clients and coevals of distinction of excellence directed for the gross revenues force, create direction of gross revenues and marketing campaigns more effective by puting precise ends, established features relationships with the clients with the vision to do the most house ‘s net incomes and advancement client satisfaction, Understanding the desires of employees and continue a sound co-relationship with them. Disadvantages of Customer Relationship Management System ( CRM ) : Not merely CRM system has advantages so far it can be such a restriction as follows: High Software Cost: For the most portion state of affairs insist package support for client relationship direction affair but the cost of such package is normally elevated. For illustration Wendy Close, research manager at Stamford, Conn.-based Garthner Inc. , allocated the cost for most favorite ‘SIEBAEL ‘ CRM package at $ 16000 to $ 25000 per user, a sum that includes package, preparation, services and hardware. However, this cost might non be low-cost where fewer figure of seats and non holding often economic systems of graduated table convey the monetary value down to $ 12000 for each user. ( www.searchcrm.techtarget.com ) [ Accessed-16/01/10 ] Managing Datas: It is non easy to get by with Immigration and Naturalization Services and outs of informations warehousing and informations disfiguration engineerings. It entails a batch of historical informations to scrutiny analysis and analyze the tapping of information energetic out of it. For illustration the article says on respect Tesco Data Swapping with Oil of Olay and raises a large inquiry â€Å" This is traveling to be large, and non merely in fast traveling consumer goods † . Alan Mitchell ( 2002 ) Not Easy to Process: The appraisal of CRM procedure and its operation is non an easy mission. It requires multidimensional public presentation, and multifactor client behavior which are hard to qualify. Even if they are described in some state of affairs largely score card or in metric format, which is frequently hard to rehearse and understand them. A study found that conducted by research and consultative house Gartner ( Zimmer, 2006 ) â€Å" more than half of the organisations who have implemented the CRM have troubles after execution † . Harmonizing Crowbars, C. A ; Stone, M. ( 2004 ) Aberdeen Group CRM Spending and Satisfaction study ( February, 2003 ) identified that on a user ranged among of â€Å" somehow satisfied † and â€Å" satisfied † scope from one ( non satisfied ) and to five ( wholly satisfied ) which are depends on Area/ location. Approachs of past purchasing behavior of consumer might n’t be same in the hereafter excessively! : Majority of CRM move towards with cod informations on the past buying behavior of client and set abouting it as the likely behavior in farther excessively. This could be an immoral guess in a figure of positions. Customer constrains maintain on switching and varies upon the criticalness of the intent and the degree of letdown with the bing options. For illustration, an article study says Tesco broadband dissatisfaction rate due to hapless client service and experience 2009 churn rates of around 20 % per annum. However the 20 % are used to regular client of Tesco. ( www.phone-shop.tesco.com/latest-news ) [ Accessed-17/01/10 ] Decision: However in the terminal of the study it is explicable that, In malice of that, the client relationship direction has become a maximal precedence for legion of companies. Bohling et Al. ( 2006 ) remarks on diary of CRM execution as ; â€Å" in many competitory markets, concern invest well in CRM execution recently though, companies have become progressively displeased with client relationship direction apply, as the bulk of them are falling short of the outlooks that precede them and are hence considered failures † . Conversely, though it has being first prioritized for many companies but non all companies are being success based on comparison to advantage and disadvantages of client relationship direction in digital houses. Kumar and Shah ( 2008 ) argued that â€Å" CRM offers house strategic benefits, such as greater client satisfaction, and trueness † . Anders ( 1996 ) remarks as â€Å" it is a higher response cross-selling attempts and better word-of-mouth promotion † . However, though some disadvantages and statement has been placed but it is should be remind that CRM assists a company dressed ore on the client as an assets side by side consumers are non forced to by necessity in the same organisation. Many companies waste a batch of money obtain new clients and waste it by neglecting to get to cognize and grok their client, retain and maintain in grip with them. Therefore, Company should setup CRM system based on allow to clients to manage their relationship with multiple providers instead than the other manner embracing. Bibliography: L. Ryals, and A. Payne, ( 2001 ) ‘Customer relationship direction in fiscal services: towards information enabled relationship selling, diary of strategic selling, vol.9, pp. 4-27. Anderson, Eugene W. ( 1996 ) â€Å" client satisfaction and monetary value tolerance, † selling letters, vol.7. ( July ) , pp.265-74 Kumar, V. ( 2008 ) , ‘managing client for net income ‘ . Upper Saddle River, NJ: Wharton School Publishing. -and Denish Shah ( 2004 ) , â€Å" edifice and prolonging profitable client trueness for the twenty-first Century, † Journal of Retailing, 80 ( 4 ) , pp.317-30 T.Bohling, D.Bowman, S.Lvalle, V.Mittal, G. Ramani et Al. ( 2006 ) , CRM execution: Effective issues and penetrations, Journal of Service Research 9 ( 2 ) , pp.184-194. Performance of Customer Relationship Management with Diagram hypertext transfer protocol: //www.kssi.ae.wroc.pl/~mowoc/Dydaktyka/MIS/Lect5.pdf [ Accessed- 09/01/10 ] Strauss, J. A ; Frost, R. ( 2001 ) , E-marketing. Upper Saddle River, NJ: Prentice Hall. Gronroose, C. ( 1999 ) . Relationship selling: Challenges for the organisation. Journal of Business Research, vol.46, pp.327-355. Gartner Group, ( 1999 ) , specifying CRM: available at: C. Pries A ; M. Stone ( 2004 ) ‘Managing CRM execution with consultants- CRM or alter direction? , diary of alteration direction, vol.4, No.4, ( December ) , pp.352-370 Christopher, M. Payne, A. and Ballantyne, D. ( 1991 ) ‘Relationship Marketing- delivery quality, Customer Service, and selling together, Butterworth-Heinemann Ltd. , Oxford. Keneth C. Laudon and Jane P. Laudon ( 2007 ) pull offing the digital house, 9th edi. Upper saddle river, NJ: Prentice Hall. Finnegan, D A ; Willcocks, L ( 2007 ) Implementing CRM: from engineering to knowledge, jhon willy and boies LTD. Wet Sussex, England. Mcllroy, A. , Barnett, S. ( 2000 ) , â€Å" edifice client relationships: do dismiss card plants? † pull offing the service quality, Vol. 10 no. 6. Pp.347-55 Uncles, M. ( 1994 ) â€Å" Do you or your client need a trueness strategy? â€Å" , diary of Targeting, measuring and analysis for selling, vol. 2 no.4, pp.335-50 Byrom, J. ( 2001 ) â€Å" the function of trueness card informations within local selling enterprises † , international diary of Retiling A ; Distribution Management, vol. 29 No. 7.pp.333-42 Tesco, ( 2004 ) , â€Å" Corporate information † , p. 1-3 available at: www.tescocorporate.com [ accessed-17/01/2010 ] Smith, J. ( 2004 ) , â€Å" Every small aid † , The Ecologist, vol. 34 No.7, pp.1-9 Higginson, A ( 2008 ) , â€Å" can Tosco truly offer the same value as my bank † , p.1-4 available at: www.tescoplc.com/annualreport09/storage/pdf/retailing_services.pdf [ accessed- 17/01/10 ] O2 Centre of first-class partner- hypertext transfer protocol: //www.o2.co.uk/sme/whyo2/o2partners/excellence-centre [ accessed-16/01/10 ] Taylor, P. and Bain, P. ( 1999 ) , â€Å" An assembly line in the caput ‘ : work and employee dealingss in the call Centre † , â€Å" Industrial Relations Journal, vol. 30 No. 2, pp. 101-17 Cost of Siebel CRM package: hypertext transfer protocol: //searchcrm.techtarget.com/tip/Siebel-CRM-software-costs [ accessed- 16/01/10 ] Alan Mitchell ( 2002 ) , ‘Can company affords to portion CRM strategies? † p.1-1 available at www.marketlocation.com [ accessed-14/01/10 ] Zimmer, J. ( 2006 ) , â€Å" Be ready to take the heat † , Destination CRM, Viewpoint available at: www.destinationcrm.com [ accessed-14/01/10 ] Tesco Telecom, overseas telegram A ; warless: ( November, 2009 ) , available at: hypertext transfer protocol: //phone-shop.tesco.com/latest-news/Tesco % 20Telecoms % 20CW % 20release % 20FINAL.pdf [ accessed: 17/01/10 ] Crowbars, C. A ; Stone, M. ( 2004 ) , â€Å" Pull offing CRM execution with consultants- CRM or alter direction † job with CRM execution, â€Å" diary of alteration direction † vol. 4. No.4, pp.350-370. How to cite Customer Relationship Management Systems Education Essay, Essay examples

Customer Relationship Management Systems Education Essay Free Essays

Sing that the companys concern schemes turn out to be more clients based with the alteration and personalize inspection and repair, the ( IT ) information engineering are make usage of non merely to supply services and merchandises within and concern, but besides to provide end-users of the organisations points for ingestion and services. Specially, the use of IT adjoins as a new facet to relationship selling, recognized as Customer Relationship Management ( CRM ) and at its inside, is about obtaining client, supplying services, cognizing them good, and looks frontward to their demands ( L.Ryals and A. We will write a custom essay sample on Customer Relationship Management Systems Education Essay or any similar topic only for you Order Now Payne.2001 ) . Conventional selling concentrated on the four Ps ( monetary value, topographic point, merchandise and publicity ) for intensifying market portion from side to side addition in the measure of minutess among the purchasers and Sellerss. Although client relationship direction converge on utilizing schemes, tolls and engineering for encouragement the relationship among the marketer and client focussing on increasing gross revenues net incomes, processs, client satisfaction and profitableness. However, to reply the nucleus inquiry I will cover up the undermentioned stairss: The Main CRM Systems Definition of CRM ( Customer Relationship Management ) Advantage and Disadvantages of CRM with illustration And Decision The Main CRM Systems: Finnegan, ( 2007 ) defined CRM system as â€Å" A CRM system is an information system that is used to be after, agenda and command the presales and post-sales activities in an organisations † . CRM comprise all portion of covering with bing and possible clients: Gross saless, selling and service or proficient support etc. sometimes its call ‘back office and front office systems ‘ because they are the border with the client. CRM systems are collected of analytical and operational parts. Operational CRM The bellow diagram ( figure-1 ) are shown based on the three basic parts of the CRM which contains SFA ( gross revenues force mechanization ) Gross saless CRM entail appraisal about telephone gross revenues, web gross revenues, retail shop canvass, and field gross revenues ; CSS ( client service and support ) Service CRM entail client conventional applications related to name Centre informations, web self-service informations, and radio informations ; And EMA ( endeav or selling mechanization ) selling CRM involves run informations, content informations and informations analysis. Definition of Customer Relationship Management ( CRM ) : Harmonizing to nucleus demand and as an indispensable constituent of CRM we should do clear about what dose digital house mean is. Keneth C. Laudon and Jane P. Laudon ( 2007 ) defined digital house as â€Å" A digital house is one where about all of the organisations important concern relationships with clients, providers and employees are digitally enables † . However it is an interior concern process are achieved in the class of digital webs across the whole organisation or linking legion organisations. There are many definitions of CRM have been explicated and illuminate by different writers in different position. Pancucci ( 2002 ) observes that ‘there are a figure of definitions of CRM, even taking the ordinance into the domain of societal scientific discipline where the psychological science, behavior forms of group of people, and socio-economic position are seen as critical use of purchasing finding ‘ . Some are shown bellow: Gronroos, ( 1999 ) defined â€Å" CRM is a direct branch of the selling Concept: he explained as ; CRM is a committedness to at the same time hike client satisfaction and stockholders value by supplying consistent, seamless, high-quality experiences for valued client † . Christopher, Payne and Ballantyne, ( 1991 ) defined CRM as â€Å" it is the integrating of client service quality and selling, which has as its concern the double focal point of acquiring and maintaining client † . Strauss and Frost, ( 2001 ) defined CRM as â€Å" it is a holistic procedure of identifying, pulling, distinguishing and retaining client † . Grtner Group, ( 1999 ) â€Å" CRM is a subject – a doctrine even – that requires concern to recognize and foster their relationship with clients. With CRM, an single client ‘s demands and penchants are available to anyone in the concern working at the client interface, irrespective of channel. Each client is treated as an person in a relationship that feels like one-to-one † . However, thought behind the CRM is set up single association with clients, pleasuring different clients in a different manner based on the information acquired on their front-runners, first picks, and disbursement designs ; activates a concern executes to place, develop, get, and retain progressively profitable and loyal clients by presenting the exact merchandise or service, to the exact clients at the right clip, through the precise channel, and the right cost in the shop planning and supply concatenation functions through concern process mechanization, engineering solution and information ownerships to do the most every client contact. Advantages of Customer Relationship Management ( CRM ) : Customer relationship direction helps the concern houses which have determined to implement CRM scheme can ease with Numberss of following advantages: Construct up client keeping and trueness: Customer trueness can be defined harmonizing to Mcllroy and Barnet ( 2000 ) as â€Å" client ‘s committedness to make concern with a peculiar administration, buying their goods and services repeatedly, and urging the services and merchandises to friends and associated † . Therefore, the nucleus benefits of the client keeping and trueness are construct up long term relationship and steer finally to hike net incomes and gross revenues, doing mind of belonging, in the sentiment of Uncles ( 1994 ) harmonizing to consumer trueness programmes apprehensiveness is willing to introduce on behalf of clients, a feeling that the seller is acquire ready to listen, is caring and concerned and consideration methods. The consequence we can acknowledge as a keeping and trueness is an of import facet for client relationship direction ; harmonizing to Byrom ( 2001 ) there are more than 150 trueness strategies and about 40 million trueness cards in the UK. For illustration Tesco trueness Club-card, introduce 1995 was to offer as â€Å" benefits to regular shoppers whilst assisting the company discover more about its client demands † ( Tesco, 2004 ) . The accomplishment of Tesco Club-card had been successful and celebrated in the food market universe as Smith, ( 2004 ) harmonizing to Club-card accomplishment evaluation â€Å" a 3rd of UK places use the plan † . Improved Customer acquisition Ratess: Customer acquisition is an parlance used to explicate the tactics and systems to pull off client point of view and enquiry typically allocate to the organisations to recite the effectivity of effect to pick of promotional activities through out the client lifecycle. However, client geting rate helps to the organisations with follow up client relationship direction ( CRM ) chance for cross-selling, repetition buying, up-selling and bring forthing advanced gross growing. For illustration Tesco Personal Finance ( TPF ) reached acquisition rates December 2008 for hard currency consideration of around 950m lb and get 6m Tesco Finance Customer histories with successfully followed by client relationship direction. ( Andrew Higginson, 2008 ) Improve Cross Selling and up-selling: Cross selling refers to selling things that are correlated or can be included with the points being sold. And up merchandising is the techniques of offering clients a merchandise in addendum to the merchandise are soon buying. For illustration if they sell digital Mobile, it makes sense to suggest linked merchandises to their client: more long life battery, screen, charger etc. or if they are up sell to their client they can offer about anything in addendum to the points clients are antecedently paying attending. However, it is encourage to client to come once more in the shop with purchasing purpose to clip, and enhance to doing long term relationship as a portion of client relationship direction activity. Hike the contract or Name centre effectivity: Taylor and Bain ( 1999 ) has been defined call Centre as â€Å" it is a dedicated operation with employees focused wholly on client service maps, employees are utilizing telephone and computing machine at the same time, and where call procedure controlled and processed by an automatic distribution system † . There has been consistent recent enlargement in call Centre inspection and repair world-wide, with the call Centre of the modern-day expected to progress into the client entree Centre of the hereafter, and supplying a new economical footing for assorted organisations. The activity and effectivity of a call Centre are deriving client orientation, service precedence, growing of turnover, and contribute wholly on the client service map. For illustration UK largest Mobile networking company o2 has given responsibly to keep client service activity through assorted call Centres such as: Active Business Communication call Centre, Active Digital call Centre, Aerial call Centre and so on ( www.o2.co.uk [ accessed-16/01/10 ] ) . And they are determined to give first-class clients feedback on-behalf of o2 Mobile web to keep good client relation. However, client relationship direction has being bearing a great advantage for encouragement the contract or name centre effectivity with the enterpriser and standard client service. Deliver a individual, knowing position of the client: A watercourse advantages for a company conveying out by following client relationship direction system are placing and aim the greatest clients and coevals of distinction of excellence directed for the gross revenues force, create direction of gross revenues and marketing campaigns more effective by puting precise ends, established features relationships with the clients with the vision to do the most house ‘s net incomes and advancement client satisfaction, Understanding the desires of employees and continue a sound co-relationship with them. Disadvantages of Customer Relationship Management System ( CRM ) : Not merely CRM system has advantages so far it can be such a restriction as follows: High Software Cost: For the most portion state of affairs insist package support for client relationship direction affair but the cost of such package is normally elevated. For illustration Wendy Close, research manager at Stamford, Conn.-based Garthner Inc. , allocated the cost for most favorite ‘SIEBAEL ‘ CRM package at $ 16000 to $ 25000 per user, a sum that includes package, preparation, services and hardware. However, this cost might non be low-cost where fewer figure of seats and non holding often economic systems of graduated table convey the monetary value down to $ 12000 for each user. ( www.searchcrm.techtarget.com ) [ Accessed-16/01/10 ] Managing Datas: It is non easy to get by with Immigration and Naturalization Services and outs of informations warehousing and informations disfiguration engineerings. It entails a batch of historical informations to scrutiny analysis and analyze the tapping of information energetic out of it. For illustration the article says on respect Tesco Data Swapping with Oil of Olay and raises a large inquiry â€Å" This is traveling to be large, and non merely in fast traveling consumer goods † . Alan Mitchell ( 2002 ) Not Easy to Process: The appraisal of CRM procedure and its operation is non an easy mission. It requires multidimensional public presentation, and multifactor client behavior which are hard to qualify. Even if they are described in some state of affairs largely score card or in metric format, which is frequently hard to rehearse and understand them. A study found that conducted by research and consultative house Gartner ( Zimmer, 2006 ) â€Å" more than half of the organisations who have implemented the CRM have troubles after execution † . Harmonizing Crowbars, C. A ; Stone, M. ( 2004 ) Aberdeen Group CRM Spending and Satisfaction study ( February, 2003 ) identified that on a user ranged among of â€Å" somehow satisfied † and â€Å" satisfied † scope from one ( non satisfied ) and to five ( wholly satisfied ) which are depends on Area/ location. Approachs of past purchasing behavior of consumer might n’t be same in the hereafter excessively! : Majority of CRM move towards with cod informations on the past buying behavior of client and set abouting it as the likely behavior in farther excessively. This could be an immoral guess in a figure of positions. Customer constrains maintain on switching and varies upon the criticalness of the intent and the degree of letdown with the bing options. For illustration, an article study says Tesco broadband dissatisfaction rate due to hapless client service and experience 2009 churn rates of around 20 % per annum. However the 20 % are used to regular client of Tesco. ( www.phone-shop.tesco.com/latest-news ) [ Accessed-17/01/10 ] Decision: However in the terminal of the study it is explicable that, In malice of that, the client relationship direction has become a maximal precedence for legion of companies. Bohling et Al. ( 2006 ) remarks on diary of CRM execution as ; â€Å" in many competitory markets, concern invest well in CRM execution recently though, companies have become progressively displeased with client relationship direction apply, as the bulk of them are falling short of the outlooks that precede them and are hence considered failures † . Conversely, though it has being first prioritized for many companies but non all companies are being success based on comparison to advantage and disadvantages of client relationship direction in digital houses. Kumar and Shah ( 2008 ) argued that â€Å" CRM offers house strategic benefits, such as greater client satisfaction, and trueness † . Anders ( 1996 ) remarks as â€Å" it is a higher response cross-selling attempts and better word-of-mouth promotion † . However, though some disadvantages and statement has been placed but it is should be remind that CRM assists a company dressed ore on the client as an assets side by side consumers are non forced to by necessity in the same organisation. Many companies waste a batch of money obtain new clients and waste it by neglecting to get to cognize and grok their client, retain and maintain in grip with them. Therefore, Company should setup CRM system based on allow to clients to manage their relationship with multiple providers instead than the other manner embracing. Bibliography: L. Ryals, and A. Payne, ( 2001 ) ‘Customer relationship direction in fiscal services: towards information enabled relationship selling, diary of strategic selling, vol.9, pp. 4-27. Anderson, Eugene W. ( 1996 ) â€Å" client satisfaction and monetary value tolerance, † selling letters, vol.7. ( July ) , pp.265-74 Kumar, V. ( 2008 ) , ‘managing client for net income ‘ . Upper Saddle River, NJ: Wharton School Publishing. -and Denish Shah ( 2004 ) , â€Å" edifice and prolonging profitable client trueness for the twenty-first Century, † Journal of Retailing, 80 ( 4 ) , pp.317-30 T.Bohling, D.Bowman, S.Lvalle, V.Mittal, G. Ramani et Al. ( 2006 ) , CRM execution: Effective issues and penetrations, Journal of Service Research 9 ( 2 ) , pp.184-194. Performance of Customer Relationship Management with Diagram hypertext transfer protocol: //www.kssi.ae.wroc.pl/~mowoc/Dydaktyka/MIS/Lect5.pdf [ Accessed- 09/01/10 ] Strauss, J. A ; Frost, R. ( 2001 ) , E-marketing. Upper Saddle River, NJ: Prentice Hall. Gronroose, C. ( 1999 ) . Relationship selling: Challenges for the organisation. Journal of Business Research, vol.46, pp.327-355. Gartner Group, ( 1999 ) , specifying CRM: available at: C. Pries A ; M. Stone ( 2004 ) ‘Managing CRM execution with consultants- CRM or alter direction? , diary of alteration direction, vol.4, No.4, ( December ) , pp.352-370 Christopher, M. Payne, A. and Ballantyne, D. ( 1991 ) ‘Relationship Marketing- delivery quality, Customer Service, and selling together, Butterworth-Heinemann Ltd. , Oxford. Keneth C. Laudon and Jane P. Laudon ( 2007 ) pull offing the digital house, 9th edi. Upper saddle river, NJ: Prentice Hall. Finnegan, D A ; Willcocks, L ( 2007 ) Implementing CRM: from engineering to knowledge, jhon willy and boies LTD. Wet Sussex, England. Mcllroy, A. , Barnett, S. ( 2000 ) , â€Å" edifice client relationships: do dismiss card plants? † pull offing the service quality, Vol. 10 no. 6. Pp.347-55 Uncles, M. ( 1994 ) â€Å" Do you or your client need a trueness strategy? â€Å" , diary of Targeting, measuring and analysis for selling, vol. 2 no.4, pp.335-50 Byrom, J. ( 2001 ) â€Å" the function of trueness card informations within local selling enterprises † , international diary of Retiling A ; Distribution Management, vol. 29 No. 7.pp.333-42 Tesco, ( 2004 ) , â€Å" Corporate information † , p. 1-3 available at: www.tescocorporate.com [ accessed-17/01/2010 ] Smith, J. ( 2004 ) , â€Å" Every small aid † , The Ecologist, vol. 34 No.7, pp.1-9 Higginson, A ( 2008 ) , â€Å" can Tosco truly offer the same value as my bank † , p.1-4 available at: www.tescoplc.com/annualreport09/storage/pdf/retailing_services.pdf [ accessed- 17/01/10 ] O2 Centre of first-class partner- hypertext transfer protocol: //www.o2.co.uk/sme/whyo2/o2partners/excellence-centre [ accessed-16/01/10 ] Taylor, P. and Bain, P. ( 1999 ) , â€Å" An assembly line in the caput ‘ : work and employee dealingss in the call Centre † , â€Å" Industrial Relations Journal, vol. 30 No. 2, pp. 101-17 Cost of Siebel CRM package: hypertext transfer protocol: //searchcrm.techtarget.com/tip/Siebel-CRM-software-costs [ accessed- 16/01/10 ] Alan Mitchell ( 2002 ) , ‘Can company affords to portion CRM strategies? † p.1-1 available at www.marketlocation.com [ accessed-14/01/10 ] Zimmer, J. ( 2006 ) , â€Å" Be ready to take the heat † , Destination CRM, Viewpoint available at: www.destinationcrm.com [ accessed-14/01/10 ] Tesco Telecom, overseas telegram A ; warless: ( November, 2009 ) , available at: hypertext transfer protocol: //phone-shop.tesco.com/latest-news/Tesco % 20Telecoms % 20CW % 20release % 20FINAL.pdf [ accessed: 17/01/10 ] Crowbars, C. A ; Stone, M. ( 2004 ) , â€Å" Pull offing CRM execution with consultants- CRM or alter direction † job with CRM execution, â€Å" diary of alteration direction † vol. 4. No.4, pp.350-370. How to cite Customer Relationship Management Systems Education Essay, Essay examples